marketing support
from holly hilgenberg
of stained ghost + society of airit's time to share your magic!supporting artists, healers, small business owners and social change makers in sharing your work with the world in a way that feels authentic, aligned and even enjoyable
marketing & communications support from holly hilgenberg of stained ghost + society of airto support you in growing your impact, connecting with your people and making your marketing sustainable, I offer:
done-for-you services
consulting support
educational offerings
Learn more about each of these offerings below!
offerings & services
marketing services
to grow your impactdone-for-you services include:
I provide values-driven businesses, practices and organizations with marketing services, education and consulting to help you build your impact, reaching those who your work serves through professional, beautiful, clear, effective communications.
Whether you are local to Humboldt County, or looking for remote help, if you are in need of support to build your brand, create beautiful promotions, share email campaigns, develop your website or more, let’s talk!
brand identityCrafting an authentic brand identity that reflects your unique magic & work, including brand colors, fonts, logos and more
website build & designDesigning and building you a beautiful, one-of-a-kind website through Squarespace to act as an online portal for your work
promotional materialsCreating eye-catching, unique promotional materials for your upcoming offering, event or business
publicationsDesigning, compiling and writing digital and print reports, fundraising packets and other publications that share and grow the impact of the work you do
newslettersWriting, editing and designing online and print newsletters that allow you to connect directly with your community
personalized marketing support that fits your needsconsulting
Receive personalized support in setting up or adjusting your marketing to build your business, expand your impact and meet your needs within a sustainable framework that works for you.
Ready to share your work with the people who need it but struggling to figure out exactly how and what to do? I offer personalized consulting packages to aid you in building and implementing your marketing plan and strategy. In this container, you receive direct support to build out any planned or anticipated launches, in addition to your ongoing marketing efforts.
If you are looking for direct communications and marketing support that fits your particular vision and circumstances, let’s talk! Click the button below or email stainedghost@gmail.com to set up a call and explore if this is the support you need in sharing your work with the world.
my on-going consulting package includes:
three 1:1 zoom sessions(up to an hour long for each session) to support you in creating, implementing and assessing (and shifting as needed) your plan
personalized strategy roadmapto guide your efforts, built around your specific circumstances, visions, needs and goals (received within seven business days after our first zoom session so you can begin to implement your plan)
email supportover the course of our session for direct assistance between zoom sessions
This in-depth, direct, personalized support is available for my consulting clients for $555. I have a limited number of discounted packages available for folks in need of financial flexibility; please inquire if this is something you are seeking.
Set up a call to see how this package can fit your needs by emailing stainedghost@gmail.com. Let’s work together and build out an in-depth, personalized marketing plan that actually works for you!
expand your skills marketing education
Courses and workshops to support you in growing your skills, understanding and confidence so you can feel good about sharing your work with the world
Looking for support in doing your marketing but not in a position to invest in one-on-one consulting?
Sign up for my Double Gemini Substack newsletter to be the first to know about upcoming marketing courses to help you feel good about sharing your work at a lower price point!
I offer marketing education both virtually and in-person. Past offerings include my four-part Share Your Magic course on in creating—and sticking to—a sustainable marketing plan, and singular classes focused specifically on social media, website building, event promotion and more.
my work provides you with communications & marketing tools and strategies that are authentic, aligned & enjoyable so that you reach & impact those your work is here to serve, ensuring the health and sustainability of your vision & purpose
who I am & what I offer as a practitioner with over two decades of experience working in marketing & communications
learn more about my approach & background as a communications & marketing professional here:
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In my work with Society of Air, I share almost two decades of communications experience, having worked in marketing and branding for educational institutions, government agencies, publications, non-profit organizations and small businesses, including my own (most recently, my art & vintage business, Stained Ghost). I also have B.A.s in Journalism, Political Science and Communication Arts from the University of Wisconsin-Madison, and a MA in Mass Communication Research and Theory from the University of Minnesota-Twin Cities, where I focused on visual communication and the building of culture and community through communication practices and tools.
These experiences have shown me that, while not necessarily complicated, the tools and strategies of communications can often feel overwhelming or inaccessible to folks who are in need of implementing them to share and grow their work. I believe it doesn’t have to be that way, and I know that you can use communications to work for you, not against you.
My favorite part of this work is finding ways to meld the creative with the practical, and uncovering the visual spirit of the work that I’m sharing. As an artist working in the field of communications, I’ll help you narrow in on your path forward while still feeling expansive in your creativity and vision.
I approach this work from an anti-corporate/anti-dominator lens (don’t get me started on media conglomeration…or do, if you want to talk about it!:-)) and for years have worked to find ways to utilize the tools of communication to build a better world and to support folks like you doing your part in aiding that.
I believe that as humxns, creativity and communication are essential to our uniqueness on this planet and with that, we have a responsibility to use those abilities in a way that is for the betterment of all, not just for the few. I also believe that the work you are being called to do here is part of that equation and that is exactly the reason why I’ve created Society of Air to support you in sharing your vision and medicine with the world!
I look forward to working with you!
xo—Holly
portrait by joe watson, taken at the north country fair
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authentic expression
creativity
connection
inspiration
enjoyment
encouragement -
In addition to my guiding values, my approach and framework are informed by the principles and practices of solidarity, equity, regeneration and sustainability.
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Humboldt State University, City Pages, Humboldt Permaculture Guild, Jola Publications, Perpich Center for Arts Education, Dr. Carrie Griffin, Center for New Growth, artist Lauren Godla, DiRT & Glitter, Begin Within Healing Arts, Institute for Rural Psychedelic Care, Pelvic Vitality, therapist Cassandra Rustvold, Bitch magazine, Humboldt Permaculture Guild, therapist Anna Seno, Minnesota Meetings & Events magazine, Twin Cities METRO Magazine, Shanti Generation, Twin Life Chiropractic, Cooperation Humboldt, the AWEsome Business Competition, Wonder Women! documentary, Life Love Healing Wellness Center, Dr. Jan Hoistad Partners, Minnesota Nice Spice, Nurtured Spirit Relational Healing Center and more.
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Website design, building and maintenance
Email newsletters for promotion and building brand affinity
Social media strategy and content
Writing and editing accessible, clear messaging
Fundraising campaigns and development
Brand identity creation and implementation
Graphic design for print and digital
Communications and marketing planning and strategizing
Advertising and promotions
IRL event planning, promotion and facilitation
Publication design and printing
Retail merchandising, buying and customer care
…and more
more than marketingmy philosophy & approach to communications
as an artist, community builder and creative communications practitioner, my work imagining communications & marketing as centered in authenticity, alignment & enjoyment
my mission:
Supporting you to live in your purpose and joy as your most authentic self so we can build a better world for all.
My skills, experience and passion are in harnessing creativity and communications to build small businesses and practices, creating purposeful livelihoods and local and independent economies that thrive.
imagine feeling GOOD about sharing your work with the world!
Let’s make it happen! Explore how I can be of service to your business’s, organization’s, or practice’s needs, providing you with professional, clear communications that support the great work you do by emailing stainedghost@gmail.com.
